Tactive partnered with a leading restaurant chain that was seeking to build local brand awareness by achieving high video completion rates for their online advertising campaign.
With an 86% completion rate, the campaign performed well above the expected benchmark of over 75%.
With an expected click through rate (CTR) of more than 1%, the campaign exceeded its goal with a CTR of 1.5%.
The campaign, which was focused on the areas surrounding store locations, was optimized by Tactive’s location focused geo-targeting strategies. By zeroing in on consumers within a 10-mile radius of each location, there were no wasted brand dollars. In order to meet the client’s objectives, Tactive helped to increase completion rate, click through rate, and overall performance of the campaign by utilizing geo-targeting, data segmentation, and retargeting.